PM Skills Marketplace: An AI Operating System for Better Product Decisions

65 PM skills and 36 chained workflows across 8 Claude plugins based on proven frameworks. From discovery to strategy, execution, launch, and growth.

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I’ve just launched the PM Skills Marketplace on GitHub.

65 PM skills and 36 chained workflows across 8 Claude plugins based on proven frameworks. It’s open source and available to everyone.

PM Skills Marketplace on GitHub

Designed for Claude Code and Cowork. Skills compatible with other AI assistants.

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1. Why PM Skills Marketplace?

Generic AI gives you text. PM Skills Marketplace gives you structure.

Each skill encodes a proven PM framework — discovery, assumption mapping, prioritization, strategy — and walks you through it step by step. You get the rigor of Teresa Torres, Marty Cagan, and Alberto Savoia built into your daily workflow, not sitting on a bookshelf.

The result: better product decisions, not just faster documents.

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2. How It Works (Skills, Commands, Plugins)

Skills are the building blocks of the marketplace. Each skill gives Claude domain knowledge, analytical frameworks, or a guided workflow for a specific PM task. Skills are loaded automatically when relevant to the conversation — no explicit invocation needed. Some skills also work as reusable foundations that multiple commands share.

Commands are user-triggered workflows invoked with /command-name. They chain one or more skills into an end-to-end process. For example, /discover chains four skills together: brainstorm-ideas → identify-assumptions → prioritize-assumptions → brainstorm-experiments.

Plugins group related skills and commands into installable packages. Each plugin covers a PM domain — discovery, strategy, execution, and so on. Installing the marketplace gives you all 8 plugins at once.

Commands require “/”. Skills are loaded automatically.

Commands use skills. Some skills serve multiple commands. Some skills (like prioritization-frameworks or opportunity-solution-tree) are standalone references that Claude draws on whenever relevant — no command needed.

Autocomplete is Claude Cowork

Commands are designed to flow into each other, matching the PM workflow. After any command completes, it suggests relevant next commands — just follow the prompts.

If this project helps you, ⭐ the repo on GitHub.

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3. Installation

3.1 Claude Cowork (recommended for non-developers)

1. Open Customize (bottom-left)

2. Go to Browse plugins → Personal → +

3. Select Add marketplace from GitHub

4. Enter: phuryn/pm-skills

All 8 plugins install automatically. You get both commands (/discover, /strategy, etc.) and skills.

For a full walkthrough, see Claude Cowork: The Ultimate Guide for PMs.

3.2 Claude Code (CLI)

claude plugin add --marketplace phuryn/pm-skills

3.3 Other AI assistants (skills only)

The skills/*/SKILL.md files follow the universal skill format and work with any tool that reads it. Commands (/slash-commands) are Claude-specific.

# Example: copy all skills for Gemini CLI
for plugin in pm-*/; do
  cp -r “$plugin/skills/”* ~/.gemini/skills/ 2>/dev/null
done

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4. Available Plugins

4.1. pm-product-discovery

Continuous product discovery: ideation, experiments, assumption testing, feature prioritization, Opportunity Solution Trees, and customer interviews.

Skills (13):

• brainstorm-ideas-existing — Multi-perspective ideation for existing products (PM, Designer, Engineer)

• brainstorm-ideas-new — Ideation for new products in initial discovery

• brainstorm-experiments-existing — Design experiments to test assumptions for existing products

• brainstorm-experiments-new — Design lean startup pretotypes for new products (Alberto Savoia)

• identify-assumptions-existing — Identify risky assumptions across Value, Usability, Viability, and Feasibility

• identify-assumptions-new — Identify risky assumptions across 8 risk categories including Go-to-Market, Strategy, and Team

• prioritize-assumptions — Prioritize assumptions using an Impact × Risk matrix with experiment suggestions

• prioritize-features — Prioritize a feature backlog based on impact, effort, risk, and strategic alignment

• analyze-feature-requests — Analyze and categorize customer feature requests by theme and strategic fit

• opportunity-solution-tree — Build an Opportunity Solution Tree (Teresa Torres) — outcome → opportunities → solutions → experiments

• interview-script — Create a structured customer interview script with JTBD probing questions

• summarize-interview — Summarize an interview transcript into JTBD, satisfaction signals, and action items

• metrics-dashboard — Design a product metrics dashboard with North Star, input metrics, and alert thresholds

Commands (5):

• /discover — Full discovery cycle: ideation → assumption mapping → prioritization → experiment design

• /brainstorm — Multi-perspective ideation (ideas|experiments × existing|new)

• /triage-requests — Analyze and prioritize a batch of feature requests

• /interview — Prepare an interview script or summarize a transcript (prep|summarize)

• /setup-metrics — Design a product metrics dashboard

Examples:

Skills:

• What are the riskiest assumptions for our AI writing assistant idea?

• Help me build an Opportunity Solution Tree for improving user activation

• Prioritize these 12 feature requests from our enterprise customers [attach CSV]

Commands:

• /discover AI-powered meeting summarizer for remote teams

• /brainstorm experiments existing — We need to reduce churn in our onboarding flow

• /interview prep — We're interviewing enterprise buyers about their procurement workflow

4.2. pm-product-strategy

Product strategy, vision, business models, pricing, and macro environment analysis. Covers the full strategic toolkit from vision crafting through competitive landscape scanning.

Skills (12):

• product-strategy — Comprehensive 9-section Product Strategy Canvas (vision → defensibility)

• startup-canvas — Startup Canvas combining Product Strategy (9 sections) + Business Model — an alternative to BMC and Lean Canvas for new products

• product-vision — Craft an inspiring, achievable, and emotional product vision

• value-proposition — 6-part JTBD value proposition (Who, Why, What before, How, What after, Alternatives)

• lean-canvas — Lean Canvas business model for startups and new products

• business-model — Business Model Canvas with all 9 building blocks

• monetization-strategy — Brainstorm 3–5 monetization strategies with validation experiments

• pricing-strategy — Pricing models, competitive analysis, willingness-to-pay, and price elasticity

• swot-analysis — SWOT analysis with actionable recommendations

• pestle-analysis — Macro environment: Political, Economic, Social, Technological, Legal, Environmental

• porters-five-forces — Competitive forces analysis (rivalry, suppliers, buyers, substitutes, new entrants)

• ansoff-matrix — Growth strategy mapping across markets and products

Commands (5):

• /strategy — Create a complete 9-section Product Strategy Canvas

• /business-model — Explore business models (lean|full|startup|value-prop|all)

• /value-proposition — Design a value proposition using the 6-part JTBD template

• /market-scan — Macro environment analysis combining SWOT + PESTLE + Porter’s + Ansoff

• /pricing — Design a pricing strategy with competitive analysis and experiments

Examples:

Skills:

• Compare Lean Canvas vs Business Model Canvas vs Startup Canvas for my marketplace startup

• Design a value proposition for our AI writing assistant targeting non-native English speakers

• Run a Porter's Five Forces analysis for the project management SaaS market

Commands:

• /strategy B2B project management tool for agencies

• /business-model startup — AI writing tool for non-native English speakers

• /value-proposition SaaS onboarding tool for enterprise customers

4.3. pm-execution

Day-to-day product management: PRDs, OKRs, roadmaps, sprints, retrospectives, release notes, pre-mortems, stakeholder management, user stories, and prioritization frameworks.

Skills (15):

• create-prd — Comprehensive 8-section PRD template

• brainstorm-okrs — Team-level OKRs aligned with company objectives

• outcome-roadmap — Transform a feature list into an outcome-focused roadmap

• sprint-plan — Sprint planning with capacity estimation, story selection, and risk identification

• retro — Structured sprint retrospective facilitation

• release-notes — User-facing release notes from tickets, PRDs, or changelogs

• pre-mortem — Risk analysis with Tigers/Paper Tigers/Elephants classification

• stakeholder-map — Power × Interest grid with tailored communication plan

• summarize-meeting — Meeting transcript → decisions + action items

• user-stories — User stories following the 3 C’s and INVEST criteria

• job-stories — Job stories: When [situation], I want to [motivation], so I can [outcome]

• wwas — Product backlog items in Why-What-Acceptance format

• test-scenarios — Test scenarios: happy paths, edge cases, error handling

• dummy-dataset — Realistic dummy datasets as CSV, JSON, SQL, or Python

• prioritization-frameworks — Reference guide to 9 prioritization frameworks (Opportunity Score, ICE, RICE, MoSCoW, Kano, etc.)

Commands (10):

• /write-prd — Create a PRD from a feature idea or problem statement

• /plan-okrs — Brainstorm team-level OKRs

• /transform-roadmap — Convert a feature-based roadmap into outcome-focused

• /sprint — Sprint lifecycle (plan|retro|release)

• /pre-mortem — Pre-mortem risk analysis on a PRD or launch plan

• /meeting-notes — Summarize a meeting transcript into structured notes

• /stakeholder-map — Map stakeholders and create a communication plan

• /write-stories — Break features into backlog items (user|job|wwa)

• /test-scenarios — Generate test scenarios from user stories

• /generate-data — Create realistic dummy datasets

Examples:

Skills:

• Which prioritization framework should I use for a 50-item backlog?

• Map our stakeholders for the platform migration project

• What's the difference between Opportunity Score, ICE, and RICE?

Commands:

• /write-prd Smart notification system that reduces alert fatigue

• /sprint retro — Here are the notes from our last sprint

• /write-stories job — Break down the "team dashboard" feature into job stories

4.4. pm-market-research

User research and competitive analysis: personas, segmentation, journey maps, market sizing, competitor analysis, and feedback analysis.

Skills (7):

• user-personas — Create refined user personas from research data

• market-segments — Identify 3–5 customer segments with demographics, JTBD, and product fit

• user-segmentation — Segment users from feedback data based on behavior, JTBD, and needs

• customer-journey-map — End-to-end journey map with stages, touchpoints, emotions, and pain points

• market-sizing — TAM, SAM, SOM with top-down and bottom-up approaches

• competitor-analysis — Competitor strengths, weaknesses, and differentiation opportunities

• sentiment-analysis — Sentiment analysis and theme extraction from user feedback

Commands (3):

• /research-users — Build personas, segment users, and map the customer journey

• /competitive-analysis — Analyze the competitive landscape

• /analyze-feedback — Sentiment analysis and segment insights from user feedback

Examples:

Skills:

• Estimate TAM/SAM/SOM for an AI code review tool in the US market

• Create a customer journey map for our e-commerce checkout flow

• Segment these survey respondents by behavior and needs [attach CSV]

Commands:

• /research-users We have interview data from 12 users of our fitness app

• /competitive-analysis Figma competitors in the design tool space

• /analyze-feedback Here's 200 NPS responses from Q4 [attach file]

4.5. pm-data-analytics

Data analytics for PMs: SQL query generation, cohort analysis, and A/B test analysis.

Skills (3):

• sql-queries — Generate SQL from natural language (BigQuery, PostgreSQL, MySQL)

• cohort-analysis — Retention curves, feature adoption, and engagement trends by cohort

• ab-test-analysis — Statistical significance, sample size validation, and ship/extend/stop recommendations

Commands (3):

• /write-query — Generate SQL queries from natural language

• /analyze-cohorts — Cohort analysis on user engagement data

• /analyze-test — Analyze A/B test results

Examples:

Skills:

• How large a sample do I need for 95% confidence with a 2% MDE?

• What retention metrics should I track for a subscription app?

Commands:

• /write-query Show me monthly active users by country for Q4 2025 (BigQuery)

• /analyze-test Here are the results from our checkout flow A/B test [attach CSV]

• /analyze-cohorts Weekly retention for users who signed up in January vs February

4.6. pm-go-to-market

Go-to-market strategy: beachhead segments, ideal customer profiles, messaging, growth loops, GTM motions, and competitive battlecards.

Skills (6):

• gtm-strategy — Full GTM strategy: channels, messaging, success metrics, and launch plan

• beachhead-segment — Identify the first beachhead market segment

• ideal-customer-profile — ICP with demographics, behaviors, JTBD, and needs

• growth-loops — Design sustainable growth loops (flywheels)

• gtm-motions — Evaluate GTM motions and tools (product-led, sales-led, etc.)

• competitive-battlecard — Sales-ready battlecard with objection handling and win strategies

Commands (3):

• /plan-launch — Full GTM strategy from beachhead to launch plan

• /growth-strategy — Design growth loops and evaluate GTM motions

• /battlecard — Create a competitive battlecard

Examples:

Skills:

• What's the best beachhead segment for a developer productivity tool?

• Design a growth loop for a B2B SaaS with a freemium tier

• Define our ICP for an AI-powered HR screening platform

Commands:

• /plan-launch AI code review tool targeting mid-size engineering teams

• /battlecard Our CRM vs Salesforce for the SMB market

• /growth-strategy Two-sided marketplace for connecting freelancers with startups

4.7. pm-marketing-growth

Product marketing and growth: marketing ideas, positioning, value proposition statements, product naming, and North Star metrics.

Skills (5):

• marketing-ideas — Creative, cost-effective marketing ideas with channels and messaging

• positioning-ideas — Product positioning differentiated from competitors

• value-prop-statements — Value proposition statements for marketing, sales, and onboarding

• product-name — Product name brainstorming aligned to brand values and audience

• north-star-metric — North Star Metric + input metrics with business game classification

Commands (2):

• /market-product — Brainstorm marketing ideas, positioning, value props, and product names

• /north-star — Define your North Star Metric and supporting input metrics

Examples:

Skills:

• Brainstorm 5 positioning angles that differentiate us from Notion

• What's a good North Star Metric for a two-sided marketplace?

• Generate value prop statements for our sales team's pitch deck

Commands:

• /market-product B2B analytics dashboard for e-commerce managers

• /north-star Two-sided marketplace connecting freelancers with clients

4.8. pm-toolkit

PM utilities beyond core product work: resume review, legal documents, and proofreading.

Skills (4):

• review-resume — PM resume review and tailoring against 10 best practices (XYZ+S formula, keywords, structure)

• draft-nda — Non-Disclosure Agreement with jurisdiction-appropriate clauses

• privacy-policy — Privacy policy covering GDPR/CCPA compliance

• grammar-check — Grammar, logic, and flow checking with targeted fixes

Commands (5):

• /review-resume — Comprehensive PM resume review

• /tailor-resume — Tailor a resume to a specific job description

• /draft-nda — Draft an NDA

• /privacy-policy — Draft a privacy policy

• /proofread — Check grammar, logic, and flow

Examples:

Skills:

• Review my PM resume against best practices [attach PDF]

• Check this product announcement for grammar and clarity

Commands:

• /review-resume [attach your PM resume]

• /tailor-resume [attach resume + paste job description]

• /proofread Here's the draft of our Q1 investor update

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About

This marketplace evolves with product practice and AI capabilities.

Selected skills based on the work of:

• Teresa Torres — Continuous Discovery Habits

• Marty Cagan — INSPIRED and TRANSFORMED

• Alberto Savoia — The Right It

• Dan Olsen — The Lean Product Playbook

• Roger L. Martin — Playing to Win

• Ash Maurya — Running Lean

• Strategyzer — Business Model Generation and Value Proposition Design

• Christina Wodtke — Radical Focus

• Anthony W. Ulwick — Jobs to Be Done

• Alistair Croll & Benjamin Yoskovitz — Lean Analytics

• Sean Ellis — Hacking Growth

• Maja Voje — Go-To-Market Strategist

Curated by The Product Compass Newsletter by Paweł Huryn.

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If this project helps you, ⭐ the repo on GitHub!

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Have a great week ahead,
Paweł