Great article, Pawel! It’s such a relief to read practical insights—feels like it’s almost impossible to stick to the books and frameworks in B2B. Your point #4 about stakeholder insights is especially spot on, particularly in a sales-heavy B2B environment.
Love this, both because it gives me confidence that my team is going in the direction, even when not always by the book and because it provides ideas and inspiration. Thank you!
Really liked this article, recommended it to my team too.
There is so much content and advice out there about how product should ideally be done but it usually comes with little to no appreciation for the fact that the reality is never ideal. Your book answer vs reality comparison resonated really well.
"The book answer" is a simplified version of a framework taken at face value.
For example, customer interviews:
It's difficult for me to imagine you can rely only on customer interviews without exploring any other sources of insights - hard to do and virtually impossible to be the best solution.
I believe that even though this particular book doesn't mention other techniques the author perfectly understands you need them.
But you need to focus on specific problems and can't write about everything at once. I do the same in my posts.
Probably your best article to this date…
Oh wow, thank you Alexandre!
Great article, Pawel! It’s such a relief to read practical insights—feels like it’s almost impossible to stick to the books and frameworks in B2B. Your point #4 about stakeholder insights is especially spot on, particularly in a sales-heavy B2B environment.
Number 1 is also my favorite.
Love this, both because it gives me confidence that my team is going in the direction, even when not always by the book and because it provides ideas and inspiration. Thank you!
Thank you, James! 🙏💪
Like
Really liked this article, recommended it to my team too.
There is so much content and advice out there about how product should ideally be done but it usually comes with little to no appreciation for the fact that the reality is never ideal. Your book answer vs reality comparison resonated really well.
"The book answer" is a simplified version of a framework taken at face value.
For example, customer interviews:
It's difficult for me to imagine you can rely only on customer interviews without exploring any other sources of insights - hard to do and virtually impossible to be the best solution.
I believe that even though this particular book doesn't mention other techniques the author perfectly understands you need them.
But you need to focus on specific problems and can't write about everything at once. I do the same in my posts.