Trying to satisfy everyone is the quickest way to ensure you're not the best at anything.

As a product leader, you need to answer:

What are you trying to achieve and why?
Where are you going to play?
How are you going to win?

And turn those choices into actions. The best companies lead with strategic context, empower their teams, and trust them to find the way forward.

We all know not every company works that way.

What’s inside?

From Strategy to Objectives Masterclass is a self-paced video course.

It will enable you to:

Understand how to craft a strong product vision and strategy.
Access #1 Product Strategy Canvas (Google) and a dedicated Notion template.
Lead your teams with strategic context and team objectives.
Apply Objectives and Key Results (OKRs) in practice.
Demonstrate your skills with digital, verifiable credentials (example).

Product Vision, Strategy, and Objectives certification — See the example credentials (certificate and badge)

Project Orion

Every student can now participate in a real project and apply knowledge in practice.

Project Orion: Apply Your Knowledge in Practice

You will create a product strategy for an app to help individuals break into product management:

Conduct at least three customer interviews.
Analyze social media platforms to identify key insights.
Create a comprehensive product strategy.
Explain critical strategic questions every leader needs to answer.
Submit the results, and I'll manually review them and provide feedback.

You can get my help anytime you need on Slack (1:1).

About the instructor

My name is Paweł Huryn, and I am an active Product Manager.

With over 15 years of experience, I advise experts in the field. See my references from Manuel Pais, the second most successful book author in our domain:

Source: https://www.linkedin.com/in/pawel-huryn/

I also love connecting the dots. After writing about Product Model First Principles, my infographics have become an official part of SVPG training materials:

Marty Cagan, Partner at SVPG, image source

Agenda

From the course, you will learn:

Why Do We Need Strategy?
1. Problems that strategy solves.
2. Why strategy is essential for product success.
Product Vision & Strategy
1. Product vision vs. product strategy
2. Different choices you need to make
3. Questions you should keep asking yourself as a leader
4. The #1 Product Strategy Canvas (source: Google)
How to Work With Strategy
1. Can we create a strategy during a single workshop? What’s the alternative
2. Can strategy ever be 'done'?
3. Who’s responsible? How do you involve others?
From Strategy to Objectives
1. Empowered product teams
2. Selected principles from TRANSFORMED by Marty Cagan
3. Embedding objectives in the strategic context
Objectives and Key Results (OKRs)
1. What are OKRs
2. How to create objectives
3. How to create key results
4. 12 best practices and common mistakes
Summary, Exam, Get Certified
1. Demonstrate your skills with digital, verifiable credentials.
PROJECT ORION (Optional, Recommended)
1. Participate in a real project and apply knowledge in practice.
2. Submit the results, and I'll manually review them and provide feedback.
3. You can get my help anytime you need on Slack (1:1).

How to get it?

Become a premium subscriber (if you aren’t already) and get access for free.

Subscribe now

No hassle. Each option has a 30-day money-back guarantee. For more information, please scroll to the bottom 👇

What do my students say (previous course)

Note: opinions about my previous course.

Continuous Product Certification Testimonials

How to get it?

Become a premium subscriber (if you aren’t already) and get access for free.

Subscribe now

No hassle. Each option has a 30-day money-back guarantee. For more information, please scroll to the bottom 👇

Instructions for paid subscribers

Go to the Premium section
Sign up using your Substack email address (requires a separate account, emails must match to link your benefits)
You will see available courses in your dashboard. Click “Enroll Free” to start a new course, for example:

If you have any questions, I’m happy to help: pawel@productcompass.pm

The Product Compass

From Strategy to Objectives Masterclass