Every product already has a strategy. Even yours. The question isn't whether you have one. It's about seeing what it actually is and making better choices.
"Your Strategy Is Not What You Say It Is" is an idea popularized by Clayton Christensen, author of How Will You Measure Your Life and, famously, Innovators Dilemma. I'm surprised you haven't cited him here.
Bloomberg
Message to Managers: Your Strategy Is Not What You Say It Is
Clayton Christensen is a legend and created many important concepts we discuss regularly in product management.
My reference actually comes from Roger L. Martin, under whom I studied strategy.
This has been a foundation of his approach since he co-founded the Monitor group to bring Michael Porter's strategy insights to business consulting in the 90's.
"Your Strategy Is Not What You Say It Is" is an idea popularized by Clayton Christensen, author of How Will You Measure Your Life and, famously, Innovators Dilemma. I'm surprised you haven't cited him here.
Bloomberg
Message to Managers: Your Strategy Is Not What You Say It Is
https://www.bloomberg.com/news/articles/2012-05-14/message-to-managers-your-strategy-is-not-what-you-say-it-is
Hi Zack - Thanks for that!
Clayton Christensen is a legend and created many important concepts we discuss regularly in product management.
My reference actually comes from Roger L. Martin, under whom I studied strategy.
This has been a foundation of his approach since he co-founded the Monitor group to bring Michael Porter's strategy insights to business consulting in the 90's.
Thanks for clarifying. I see that now. Eager to check out some of Martin's work!
I do also appreciate this extremely useful article and the frameworks and guidance you share.
I also read Christensen before discovering Martin’s work, Zack.
Perhaps the best intro, if you have 9 mins to spare, is to watch this YouTube video:
https://youtu.be/iuYlGRnC7J8?si=4jvU5IeT3EVD6-FC
Oh yes! I've had this video bookmarked for a while and have shared it before, myself. Cool to connect the dots!