3 Approaches to Product Discovery. How to Combine Them To Succeed?
Product Manager should spend most of her time on Product Discovery. But there are 3 different, popular approaches.
It’s easy to get confused.
What are they?
Start by interviewing customers. Ideate in a Product Trio (Product Manager, Designer, Engineer). You might recognize this approach from Continuous Discovery Habits by Teressa Torres.
Start with stakeholders and experts. Ideate together. Customers will only test your ideas. Sprint by Jake Knapp and John Zeratsky.
Spend most of your time in the problem space, analyzing customers’ jobs (Jobs-to-be-Done by Tony Ulwick). Solutions are just a consequence.
How to combine them (8 tips)?
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