Do Not Let Your Customers Design Solutions. The Product Death Cycle Trap.
The product death cycle is a terrible trap.
Many PMs forget about the "Why" and become waiters.
To please everyone, a typical waiter collects and waterfalls all "feature requirements" to the team. But no matter how much the team delivers, it gets only worse. Features shipped in a hurry do not solve anyone's problems and do not drive the expected business …
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