Business outcomes vs. Product outcomes vs. Customer outcomes vs. Desired outcomes

“Outcomes over output” is essential for any PM. But there is no single definition of outcomes.

Let’s simplify this. There are three types of outcomes every PM needs to know:

1. Business Outcomes

Those are metrics related to the organization’s goals:

• increase revenue

• lower costs

• grow market share

• grow profit margin

• reduce churn rate

Business outcomes allow the co…