Is B2B vs. B2C Product Manager a myth?

Unpopular opinion: the B2B\B2C split is largely irrelevant for hiring a PM.

Although in B2B, the sales cycle might be longer. You might use different metrics. And the customer might be more than one person.

At the end of the day, it's human-to-human (H2H).

In this post, I present three groups of arguments to support this view (apart from my experience):

1. Co…